We use cookies to understand how you use our site and to improve your experience. This includes personalizing content and advertising. To learn more, click here. By continuing to use our site, you accept our use of cookies, revised Privacy Policy and Terms of Service.
You are being directed to ZacksTrade, a division of LBMZ Securities and licensed broker-dealer. ZacksTrade and Zacks.com are separate companies. The web link between the two companies is not a solicitation or offer to invest in a particular security or type of security. ZacksTrade does not endorse or adopt any particular investment strategy, any analyst opinion/rating/report or any approach to evaluating individual securities.
If you wish to go to ZacksTrade, click OK. If you do not, click Cancel.
U.S. to Co-Host 2026 FIFA World Cup: Which Stocks Will Gain?
Read MoreHide Full Article
The 2018 FIFA World Cup has kicked off in Russia with the host taking on Saudi Arabia in the inaugural match. There seems to be nothing much to look forward to for the United States in this world cup. But the world’s biggest economy along with neighbors Canada and Mexico has clinched the opportunity to host the 2026 FIFA World Cup, beating Morocco.
This is definitely good news for North America at a time when political tension is looming between the United States and its once allies, Canada and Mexico. Winning the world cup bid is expected to boost the United States’ and Canada’s joint football event, Major League Soccer (MLS). Moreover, companies like NBCUniversal and 21st Century Fox also have ample reasons to rejoice this bid clinched by the three countries.
Hosting 2026 World Cup is Good News for MLS
The 2026 FIFA World Cup will be bigger than the ongoing tournament in Russia. This year’s World Cup has 32 teams competing for the coveted title, while in 2026 the number of teams will be 48. Moreover, instead of 64 matches this time around, 80 matches will be played. The United States will host 60 matches, while Canada and Mexico will host 10 matches each.
With the United States becoming one of the co-hosts of the 2026 FIFA World Cup, ESPN’s Darren Rovell said that the “profile of U.S. soccer” will get a boost. Additionally, MLS franchises and sponsors are also expected to gain from this latest development. In fact, only last year, Adidas AG (ADDYY - Free Report) has signed a $700-million deal with MLS to retain the league’s official sponsorship at least till 2024.
Telemundo, Fox Clear Winners of 2026 World Cup
With the United States, Canada and Mexico chosen as the host of 2026 FIFA World Cup, broadcasters like Comcast Corporation-owned (CMCSA - Free Report) NBCUniversal’s Telemundo and Twenty-First Century Fox, Inc. (FOXA - Free Report) are likely to gain. Way back in 2011, Telemundo and Fox together paid $1.1 billion to corner the U.S. rights to broadcast the 2018 Russia World Cup and the Qatar 2022 World Cup.
However, FIFA feared that Qatar’s high temperatures may have a negative impact on the entire competition, following which FIFA decided to stage the mega football event in the fall of 2022. This did not go down well with Telemundo and Fox as other big sporting events, like National Basketball Association, National Hockey League and National Football League take place during that time.
In order to make up for this situation, FIFA decided to give the broadcasting rights for 2026 World Cup in the United States to Telemundo and Fox in a private auction. This in turn is definitely a positive for these two television networks.
What Does This 3-Nation Event Mean for FIFA?
The United States together with Canada and Mexico won the joint bid to host the 2026 World Cup in a 134 to 65 vote. North America is projected to generate revenues of $14 billion, while FIFA’s profits are estimated to be around $11 billion. The amount is more than half of what Morocco, another contender for the 2026 event, could offer the football regulatory body.
This is definitely a big opportunity for sports footwear and apparel company, NIKE, Inc. (NKE - Free Report) . Moreover, smaller competitors like Under Armour, Inc. (UAA - Free Report) can also gain from the event by sponsoring participating countries.
Given this scenario, other companies like YouTube-owner Alphabet Inc. (GOOGL - Free Report) and social networking giant Facebook, Inc. , are also expected to gain. Both Alphabet and Facebook have a Zacks Rank #3 (Hold). You can see the complete list of today’s Zacks #1 Rank stocks here.
Conclusion
For the first time, three countries, the United States, Canada and Mexico, will be hosting a FIFA World Cup. The 2026 event is certainly big news for broadcasters, sports apparel and footwear designers, streaming networks, and social media behemoths.
Wall Street’s Next Amazon
Zacks EVP Kevin Matras believes this familiar stock has only just begun its climb to become one of the greatest investments of all time. It’s a once-in-a-generation opportunity to invest in pure genius.
Image: Bigstock
U.S. to Co-Host 2026 FIFA World Cup: Which Stocks Will Gain?
The 2018 FIFA World Cup has kicked off in Russia with the host taking on Saudi Arabia in the inaugural match. There seems to be nothing much to look forward to for the United States in this world cup. But the world’s biggest economy along with neighbors Canada and Mexico has clinched the opportunity to host the 2026 FIFA World Cup, beating Morocco.
This is definitely good news for North America at a time when political tension is looming between the United States and its once allies, Canada and Mexico. Winning the world cup bid is expected to boost the United States’ and Canada’s joint football event, Major League Soccer (MLS). Moreover, companies like NBCUniversal and 21st Century Fox also have ample reasons to rejoice this bid clinched by the three countries.
Hosting 2026 World Cup is Good News for MLS
The 2026 FIFA World Cup will be bigger than the ongoing tournament in Russia. This year’s World Cup has 32 teams competing for the coveted title, while in 2026 the number of teams will be 48. Moreover, instead of 64 matches this time around, 80 matches will be played. The United States will host 60 matches, while Canada and Mexico will host 10 matches each.
With the United States becoming one of the co-hosts of the 2026 FIFA World Cup, ESPN’s Darren Rovell said that the “profile of U.S. soccer” will get a boost. Additionally, MLS franchises and sponsors are also expected to gain from this latest development. In fact, only last year, Adidas AG (ADDYY - Free Report) has signed a $700-million deal with MLS to retain the league’s official sponsorship at least till 2024.
Telemundo, Fox Clear Winners of 2026 World Cup
With the United States, Canada and Mexico chosen as the host of 2026 FIFA World Cup, broadcasters like Comcast Corporation-owned (CMCSA - Free Report) NBCUniversal’s Telemundo and Twenty-First Century Fox, Inc. (FOXA - Free Report) are likely to gain. Way back in 2011, Telemundo and Fox together paid $1.1 billion to corner the U.S. rights to broadcast the 2018 Russia World Cup and the Qatar 2022 World Cup.
However, FIFA feared that Qatar’s high temperatures may have a negative impact on the entire competition, following which FIFA decided to stage the mega football event in the fall of 2022. This did not go down well with Telemundo and Fox as other big sporting events, like National Basketball Association, National Hockey League and National Football League take place during that time.
In order to make up for this situation, FIFA decided to give the broadcasting rights for 2026 World Cup in the United States to Telemundo and Fox in a private auction. This in turn is definitely a positive for these two television networks.
What Does This 3-Nation Event Mean for FIFA?
The United States together with Canada and Mexico won the joint bid to host the 2026 World Cup in a 134 to 65 vote. North America is projected to generate revenues of $14 billion, while FIFA’s profits are estimated to be around $11 billion. The amount is more than half of what Morocco, another contender for the 2026 event, could offer the football regulatory body.
This is definitely a big opportunity for sports footwear and apparel company, NIKE, Inc. (NKE - Free Report) . Moreover, smaller competitors like Under Armour, Inc. (UAA - Free Report) can also gain from the event by sponsoring participating countries.
Given this scenario, other companies like YouTube-owner Alphabet Inc. (GOOGL - Free Report) and social networking giant Facebook, Inc. , are also expected to gain. Both Alphabet and Facebook have a Zacks Rank #3 (Hold). You can see the complete list of today’s Zacks #1 Rank stocks here.
Conclusion
For the first time, three countries, the United States, Canada and Mexico, will be hosting a FIFA World Cup. The 2026 event is certainly big news for broadcasters, sports apparel and footwear designers, streaming networks, and social media behemoths.
Wall Street’s Next Amazon
Zacks EVP Kevin Matras believes this familiar stock has only just begun its climb to become one of the greatest investments of all time. It’s a once-in-a-generation opportunity to invest in pure genius.
Click for details >>